DOUBLE OR QUITS?
I was asked an interesting question last week. How many cups of coffee should i get from 1kg of coffee. My immediate answer was 50-54 cups is the standard figure. The person asking this question said he was told, by a reputable coffee company, that he should be aiming to get 100 cups per kilo. This dealer insisted that he should only be selling single shots of coffee, and that way improving his margins. I was somewhat perplexed by this. Firstly, the coffee shop in question have an old school three head machine, which has given years of faithful service - always with double shot filter baskets in the portafilters. Secondly, to now change this to single shots would mean sourcing single shot filter baskets and switching the double shots out. Not a big job at all, but it does lead on to a number of other challenges. Are you going to sell your coffee in smaller cups? How will your customers, used to a normal double shot (which, in my opinion is the industry norm) react to this?...